“Ka mor’a ho sebetsa lihora tse eketsehileng bosiu haholo, ke tloaetse ho ja pitsa e chesang e iphuthumatsa kapa ho pheha pakete ea li-noodle tsa likhofu ho khotsofatsa tlala ea ka.”Mme Meng oa lelapa la Beipiao o ile a bolella moqolotsi oa litaba oa "China Business Daily".E loketse, e monate ebile ha e theko e tlase hobane o rata ho ba bonolo.lebaka la ho ja.
Ka nako e ts'oanang, moqolotsi oa litaba o fumane hore mokhoa o bonolo le oa lijo tse potlakileng o hohetse tlhokomelo ea lichelete.Haufinyane, mofuta oa "cooking bag" o kentsoeng ka mokotla oa lijo tse potlakileng le mofuta o bonolo oa lijo tse potlakileng "Bagou" li phethile ka tatellano mekhahlelo e mecha ea lichelete.Ho ea ka lipalo-palo tse sa phethahalang tse tsoang ho moqolotsi oa litaba, ho tloha selemong se fetileng, chelete eohle ea lichelete tsa mokhoa o bonolo le oa lijo tse potlakileng li fetile li-yuan tse limilione tse likete tse 1.
Batho ba bangata bao ho buisanoeng le bona ba lumela hore tsoelo-pele e potlakileng ea boiketlo le lijo tse potlakileng li amana le moruo oa ho lula hae, moruo o botsoa le ntlafatso ea theknoloji.Nts'etsopele e nyane e fetohile e ke keng ea qojoa.
Setsebi sa indasteri ea lijo sa China Zhu Danpeng o lumela hore 'maraka o bonolo le o potlakileng oa lijo o ntse o na le sebaka se ngata sa nts'etsopele nakong e tlang.O ile a tsoela pele ho re, “Ha karohano ea baahi ba moloko o mocha e ntse e eketseha, lijo tse bonolo li tla ba le nako ea khōlo e potlakileng ka lilemo tse 5 ho isa ho tse 6.”
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Nakong e fetileng, li-noodle le li-noodle tsa hang-hang li ne li tla kelellong ha li bua ka boiketlo le lijo tse potlakileng.Hamorao, ha li-snail noodle li se li tsebahala hohle Inthaneteng, li ne li atisa ho rekoa.E ka ba ka lebaka la ho phenyekolla khafetsa.Sethala sa e-commerce se khothalelitse lihlahisoa tsa lijo tsa hang-hang ho latela khetho ea motho.Ke sa tsoa hlokomela hore ho na le mefuta e mengata e mecha le mefuta e mengata e fapaneng, "Mme Meng o bolelletse baqolotsi ba litaba.
Joalokaha Mme Meng a boletse, lilemong tsa morao tjena, lebala la boiketlo le lijo tse potlakileng li ntse li tsoela pele ho hola, 'me libapali tse ngata li ntse li nka karolo.Ho ea ka lintlha tsa Tianyancha, ho na le likhoebo tse fetang 100,000 tse sebetsang ka "lijo tse bonolo".Ho phaella moo, ho ea ka pono ea tšebeliso, sekhahla sa kholo ea thekiso ea lijo tse bonolo le lijo tse potlakileng le tsona li bonahala li le bonolo.Ho ea ka lipalo-palo tse tsoang ho Xingtu, nakong ea papatso ea "6.18" e sa tsoa fela, thekiso ea lijo tse bonolo le lijo tse potlakileng inthaneteng e eketsehile ka 27.5% selemo le selemo.
Tsoelo-pele e potlakileng ea boiketlo le lijo tse potlakileng li tsamaisoa ke lintlha tse sa tšoaneng.Xu Xiongjun, mothehi oa Jiude Positioning Consulting Company, o lumela hore “ka tlas’a tšusumetso ea meputso e kang ea ho lula hae, moruo o botsoa le moruo o le mong, boiketlo le lijo tse potlakileng li eketsehile ka potlako lilemong tsa morao tjena.Ka nako e ts'oanang, k'hamphani ka boeona e ntse e tsoela pele ho hlahisa lihlahisoa tse bonolo le tse theko e tlaase, e leng se etsang hore indasteri ea lijo e bonolo le e potlakileng e bonts'e mokhoa oa ho phatloha. "
Liu Xingjian, molekane oa mothehi oa Daily Capital, o re katleho ea indasteri e bakoa ke liphetoho tsa tlhokeho le phepelo.O ile a re: "Litloaelo tsa ho noa li 'nile tsa fetoha lilemong tsa morao tjena.Tlhokahalo e fapaneng ea bareki e khothalelitse ho hlaha ha lihlahisoa tse ling tse ncha.Ho feta moo, e boetse e amana le nts'etsopele ea indasteri le ntlafatso ea theknoloji."
Ka morao ho tlhokahalo e ntseng e hola ea bareki, mokhoa o bonolo le o potlakileng oa lijo o se o hola ho ba pina ea libilione tse 100.Tlaleho ea "2021 Convenience and Fast Food Insight Report" e phatlalalitsoeng ke CBNData e bontšitse hore 'maraka oa lehae o lebelletsoe ho feta li-yuan tse limilione tse likete tse 250.
Boemong bona, lilemong tse peli tse fetileng, ho bile le litaba tse tsoelang pele tsa ho fana ka lichelete tseleng e bonolo ea lijo tse potlakileng.Mohlala, haufinyane Bagou o phethetse potoloho ea Pre-A ea lichelete tsa li-yuan tse limilione tse mashome, 'me Cooking Bags le eona e phethetse letoto la Pre-A la lichelete tsa li-yuan tse ka bang limilione tse 10.Ntle le moo, Akuan Foods e batla ho ea sechabeng kamora ho qeta mekhahlelo e mengata ea lichelete.E phethetse mekhahlelo e 5 ea lichelete ka lilemo tse tharo ho tloha HiPot, ho kenyeletsoa Hillhouse Capital le mekhatlo e meng e tsebahalang ea matsete.
Liu Xingjian o bontšitse hore "li-brand tse ncha tse tsoetseng pele tse fumaneng chelete li na le melemo e itseng mabapi le phepelo ea thepa, theknoloji le temohisiso ho basebelisi.Mohlala, ho kopanya phepelo ea mohloli, ho ntlafatsa leano la litšenyehelo, le ho ntlafatsa boiphihlelo ba bareki ba ho ja ka lintlafatso tsa theknoloji, joalo-joalo, hoa hlokahala hape ho utloisisa litlhoko tsa basebelisi.Maikutlo a mantlha a sehlahisoa a lula a ntlafatsa lihlahisoa molemong oa ho ba bonolo, monate le ho baballa litšenyehelo, 'me ka tlhaho lihlahisoa tsena li sebetsa hantle ho latela litheko tse matla tsa thekiso le theko ea thepa hape. ”
Likarolo tsa 'Maraka oa Lipapali
Motlalehi o ile a batlisisa li-platform tse fapaneng tsa e-commerce mme a fumana hore hajoale ho na le mefuta e mengata e fapaneng ea lihlahisoa tsa lijo tse bonolo le tse potlakileng, ho kenyeletsoa pitsa e futhumatsang, pasta, motoho oa hang-hang, skewers, pizza, joalo-joalo, mme mekhahlelo e bonts'a tloaelo. tsa mefuta-futa le karohano.Ntle le moo, litatso tsa sehlahisoa le tsona li arotsoe ka likarolo tse ling, joalo ka likhofu tsa Liuzhou, li-noodle tsa raese tsa Guilin, li-noodle tse tsoakiloeng tsa Nanchang le li-noodle tsa Changsha tsa lard tse hlahisitsoeng ke k'hamphani mabapi le litšobotsi tsa lehae.
Ntle le moo, indasteri e boetse e atolositse le ho arola maemo a tšebeliso ea lijo tse bonolo le tse potlakileng, tseo hajoale li kenyelletsang maemo a sebelisoang joalo ka lijo tsa motho a le mong, lijo tsa lelapa, moruo o mocha oa lijo tse bobebe tsa bosiu, liketsahalo tsa kantle le ho arolelana matlo.Liketsahalo.
Mabapi le sena, Liu Xingjian o boletse hore ha indasteri e hola ho fihla boemong bo itseng, ke molao o ke keng oa qojoa ho fetoha ho tloha ho nts'etsopele e pharalletseng ho ea ts'ebetsong e ntlafalitsoeng.Li-brand tse ntseng li hlaha li hloka ho batla litsela tse fapaneng ho tsoa libakeng tse arohaneng.
"Karohano ea hajoale le phetisetso ea indasteri ke phello ea ntlafatso ea lehlakore la bareki e qobellang boqapi le ntlafatso ea lehlakore la indasteri.Nakong e tlang, karohano ea lijo tsohle tsa China e tla kena maemong a tlholisano a pota-potileng le a mahlakore a mangata, 'me matla a sehlahisoa e tla ba ntlha ea bohlokoa bakeng sa likhoebo ho ikahela indasteri ea tsona.Senotlolo sa mokoallo.”Ho boletse Zhu Danpeng.
Moprofesa Sun Baoguo, setsebi sa thuto ea Sechaena Academy of Engineering, o kile a bontša hore tataiso e ka sehloohong ea tsoelo-pele ea nakong e tlang ea lijo tse bonolo esita le lijo tsa Sechaena ke mantsoe a mane, e leng "tatso le bophelo bo botle".Tsoelopele ea indasteri ea lijo e lokela ho ba tatso le bophelo bo botle.
Ebile, bophelo bo botle ba lijo tse bonolo le tse potlakileng ke e 'ngoe ea litataiso tsa ntlafatso ea indasteri le phetoho lilemong tsa morao tjena, mme lik'hamphani tse ngata li fetohela lijong tse phetseng hantle ka theknoloji ea theknoloji.Nka mohlala oa li-noodle tsa hang-hang.Bophelo bo botle ba mofuta ona oa khoebo bo bonahala haholo ka ho fokotsa oli le ho eketsa phepo e nepahetseng.Ho latela kenyelletso ea semmuso ea Jinmailang, e kopana le litlhoko tsa bareki bakeng sa "ho fokotsa oli, letsoai le tsoekere" ka theknoloji ea ho pheha ea 0-frying le theknoloji ea ho omisa ea FD.Ho phaella ho li-noodle tsa hang-hang, lihlahisoa tse ngata tse ncha le lihlahisoa tse shebaneng le bophelo bo botle li hlahile 'marakeng oa lijo tse bonolo le tse potlakileng, tse kang sopho ea khoho ea khale e shebaneng le phepo e nepahetseng, li-noodle tse batang tsa konjac, li-noodle tsa leoatleng, joalo-joalo;lihlahisoa tsa maemo a holimo tse shebaneng le bophelo bo botle le likhalori tse tlase joalo ka Super Zero, Orange Run, jj.
Lihlahisoa tse ncha li bolela ho eketseha ha litšenyehelo.Motho ea ikarabellang fekthering ea ho lokisa lijo Henan o ile a bolella baqolotsi ba litaba, "E le ho hlahisa lihlahisoa tse ncha tse phetseng hantle, feme ea rona e hahile laboratori ea ka hare bakeng sa lihlahisoa tse iketselitseng le ho hlahloba lihlahisoa tse felileng, joalo-joalo. ea eketseha.”Cai Hongliang, mothehi le molula-setulo oa mofuta oa pitsa ea Zihai, o kile a bolella boralitaba, "Tšebeliso ea theknoloji ea ho omisa ka leqhoa e ekelitse litšenyehelo tse amanang le eona ka makhetlo a mane."Liu Xingjian o bontšitse, "Nakong ea ho itšetleha ka katleho e kholo ho hapa lefats'e Nakong e fetileng, likhoebo li hloka ho tsoela pele ho pheta-pheta mela ea lihlahisoa, ho fokotsa litšenyehelo, le ho fihlela tlhoko ea bareki, e lekang bokhoni ba phepelo ea likhoebo."
Ho bohlokoa ho hlokomela hore lik'hamphani tse ngata li se li qalile ho ntlafatsa liketane tsa bona tsa phepelo.Ho latela tlhaiso-leseling ea sechaba, Akuan Foods e na le metheo e mehlano ea tlhahiso mme e fana ka lits'ebeletso tsa OEM bakeng sa mefuta e mengata e tsebahalang.Zihi Pot e tsetetse lifekthering tse fetang leshome le metso e 'meli ho ea holimo, e ikemiselitse ho kenya letsoho ka botebo ho lijana le lisebelisoa tse ling le ho laola ts'ebetso ea litšenyehelo.
Fang Ajian, mothehi le CEO oa Bagou, o boletse hore le ha mokhoa oa maemo a phepelo oa lijo o tsamaisitse ntlafatso ea phepelo ea lijo tse bonolo le tse potlakileng, bakeng sa lihlahisoa tse ling, sistimi ea phepelo ea lijo e potlakileng ha e na tharollo e lokiselitsoeng ho latela. tsosoloso ea tatso;ho feta moo, lifeme tse nyolohang li teng Bothata ba nako e telele ba ho itšetleha ka tsela le khaello ea tšusumetso ea ho pheta-pheta mokhoa oa tlhahiso ho bolela hore ntlafatso ea ketane ea phepelo e tlameha ho phethoa ke lehlakore la tlhokeho.O itse, "Hajoale Bagou e laola likhokahano tsa mantlha tsa tlhahiso le ho fokotsa litšenyehelo tsa tlhahiso ka ho latella litšenyehelo le phetoho e tebileng ea phepelo ea thepa.Ka boiteko ba selemo se le seng, kakaretso ea litšenyehelo tsa kontraka ea letoto lohle la lihlahisoa e fokotsehile ka 45%.
Tlholisano lipakeng tsa lihlahisoa tsa khale le tse ncha e ntse e eketseha
Moqolotsi oa litaba o hlokometse hore libapali tsa hajoale 'marakeng oa lijo tse bonolo le tse potlakileng li arotsoe haholo ka lihlahisoa tse ntseng li hlaha tse kang Lamenshuo, Kongke le Bagou, le lihlahisoa tsa setso tse kang Master Kong le Uni-President.Likhamphani tse fapaneng li na le lintho tse tlang pele ho nts'etsopele.Hajoale, indasteri e kene molemong oa nts'etsopele ea tlholisano e phetseng hantle lipakeng tsa lihlahisoa tse ncha le tsa khale.Li-brand tsa setso li tsamaisana le mokhoa ona ka ho qala lihlahisoa tse ncha, athe lihlahisoa tse ncha li sebetsa ka thata likarolong tse ncha le papatso ea litaba ho nka tsela e fapaneng.
Zhu Danpeng o lumela hore bahlahisi ba setso ba se ba ntse ba e-na le mofuta oa brand, scale effect, le mela ea tlhahiso e hōlileng, joalo-joalo, 'me ha ho thata ho qapa, ho ntlafatsa le ho pheta-pheta.Bakeng sa mefuta e mecha, ho ntse ho hlokahala ho phehella phepelo e felletseng, botsitso ba boleng, boqapi ba liketsahalo, ntlafatso ea sistimi ea lits'ebeletso, ntlafatso ea ho khomarela bareki, jj.
Ho latela liketso tsa likhoebo tsa setso, likhoebo tse kang Master Kong le Uni-Presidente li habile ho fihlela pheletsong e phahameng.Mathoasong a selemo sena, Jinmailang o ile a thakhola lets'oao la maemo a holimo la Ramen Fan;pele, Master Kong o ile a qala lihlahisoa tsa maemo a holimo tse kang "Suda Noodle House";Uni-President o ile a qala letoto la lihlahisoa tsa maemo a holimo tse kang "Man-Han Dinner" le "Kaixiaozao", 'me a bula lebenkele le ikemetseng la Official flagship.
Ho latela pono ea maano a macha, Akuan Foods le Kongke li nka tsela e fapaneng.Ka mohlala, Akuan Foods e hapile litšoaneleho tsa sebaka seo 'me e hlahisitse lintho tse ka bang 100 tse kang Sichuan Noodles Series le Chongqing Small Noodles Series;Kongke le Ramen Ba itse ho kena karolong ea 'maraka ea leoatle e batlang e le boputsoa, ea pele e shebane le pasta,' me ea morao e shebane le ramen ea Majapane.Mabapi le likanale, mefuta e meng e mecha e kene tseleng ea ho kopanya marang-rang le kantle ho marang-rang.Ho latela tebello ea Akuan Foods, ho tloha 2019 ho isa 2021, chelete ea thekiso ea liteishene tsa marang-rang e tla ba li-yuan tse limilione tse 308, li-yuan tse limilione tse 661 le li-yuan tse limilione tse 743 ka ho latellana, tse ntseng li eketseha selemo le selemo;palo ea barekisi ba offline ea eketseha, ka ho latellana 677, 810, 906 matlo.Ho feta moo, ho latela Fang Ajian, karo-karolelano ea thekiso ea Bagou inthaneteng le kantle ho marang-rang ke 3:7, 'me e tla tsoelapele ho sebelisa liteishene tse kantle ho marang-rang e le boemo ba eona ba mantlha ba thekiso nakong e tlang.
"Matsatsing ana, indasteri ea lijo tse bonolo le tse potlakileng li ntse li aroloa, 'me lihlahisoa tse ncha li ntse li lengoa mona.Maemo a tšebeliso, mefuta e fapaneng ea lihlopha tsa bareki, le ho arohana ha liteishene li ntse li tlisa menyetla ea hore lihlahisoa tse ncha li hlahelle. ”Ho boletse Liu Xingjian.
Xu Xiongjun o bolelletse baqolotsi ba litaba, "Ebang ke lets'oao le lecha kapa lets'oao la setso, mantlha ke ho etsa mosebetsi o motle maemong a nepahetseng le boqapi ba sehlopha, le ho khotsofatsa litakatso tsa bacha.Ho feta moo, mabitso le mapetjo a matle a ke ke a hlokomolohuoa.”
Nako ea poso: Dec-15-2022